About ZuZu

ZuZu is a startup that focuses on delivering higher revenues to hotels. Competitive rate management is key to a hotel’s business yielding the best possible occupancy rates. However simply slashing prices to gain business is a costly and fatal approach. Using ZuZu’s proprietary deep market analysis hotel operating system, ZuZu currently helps over 1 000 hotel companies around the world with smarter and better pricing.

Project description

Eyepax was contracted to build the system that automatically scans a large number of hotel sites and subsequently suggests rate plans along with promotional and pricing strategies. Suggested price changes are based on complex deep market intelligent algorithms that factor in key seasonal events, historical and current occupancy levels, competitor actions, and overall marketplace dynamics.

Occupancy, rates and inventory are distributed in real time to the different online booking channels i.e. Expedia, Hotels.com, Booking.com and many more ensuring inventory is always up to date.